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THNK1994 Museum Presents the Pop Culture Died in 2009 Limited Edition Capsule Clothing Collection

Updated: May 22

THNK1994 Museum Presents the Pop Culture Died in 2009 Limited Edition Capsule Clothing Collection

Available just in time for the holiday season, this curated capsule clothing collection is the second collaboration between the THNK1994 Museum and pre-eminent scholar Pop Culture Died in 2009. To celebrate the 10 year anniversary of pop culture’s death, THNK1994 and PCD2009 pay tribute to some of the most memorable, deranged, and generation-defining cultural touchstones of the aughts. The collection includes a The Cropped Pool Water Hoodie and matching Pool Water Leggings, t-shirts and beanies bearing such iconic slogans as "Sugartits" and "Laguna Biotch," and much more. Previously, THNK1994 and PCD2009 collaborated to create an art exhibit titled Nicole Richie’s 2007 Memorial Day BBQ.

THNK1994 on their inspiration for the collection: "There will never be another era like it. Rock Star Energy drink coursed through our national veins and the day started when the sun went down. Reclaim the scandals that are no longer scandalous. 'Firecrotch' used to seem like a really bad insult, but, umm, why? Wear these pieces with pride to pay your respects to anyone who made it out of this era alive (and when you’re out and about grabbing a Frappuccino)."

THNK1994 Museum's Suggested Places to Wear the Collection:

-Dangling from a balcony

-Sneaking into a pool

-An art opening


-The rooftop Lindsay Lohan filmed Rumors on

-A 7-11 parking lot

-Hardee’s Drive Thru

-Rite Aid (at 4am)

The collection is limited edition and will be shipping in two rounds.

Order by 11:59 p.m. October 30th and your items will ship by November 20th (and arrive by the holidays)

Order by 11:59 p.m. December 30th and your items will ship by January 20th (this is the final round for ordering)


About THNK1994 (The Tonya Harding and Nancy Kerrigan 1994 Museum)

Since 2015, THNK1994 has been at the forefront of creating innovative yet accessible experiential exhibits that look beyond tabloid headlines in a celebration of iconic women, facilitating thoughtful conversation around them, all while featuring female and LGBT artists. Previous exhibits include The Tonya Harding Nancy Kerrigan 1994 Museum, The Olsen Twins Hiding From the Paparazzi, Yama Kippi Yay Bo! A Celebration of Kim Cattrall, Popculturediedin2009 presents: Nicole Richie’s 2007 Memorial Day BBQ, Real Housewives Pointing Fingers, "David's Dead: A Celebration of Tiffany Pollard", “Anna Wintour Double Crossing Her Legs”, the “The Fantasy Art of Celebrity Perfume” and Goddess: The Exhibit.

Their latest exhibit is a backroom VHS wonderland celebrating modern day porn icons in partnership with Brazzers. September 28th-29th at 310 Canal St.

About Pop Culture Died in 2009

Pop Culture Died in 2009 is a blog run by an anonymous genius who tracks the evolution of the scandal over the decade and calls out some of the most insane standoms of the current era. The blog has been featured in The New York Times, Vanity Fair, and The Cut, and was also co-curated the exhibit “Nicole Richie’s 2007 Memorial Day BBQ” at THNK1994.

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